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Reebok is bringing back 1987, and we're here for it

7 December 2017 6:34 AM
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Anyone who lived through the '80s will immediately associate the British fashion brand Reebok with all things jazzercise.

Whether it be Jane Fonda workouts in high-cut leotards, or old-school aerobics in glaringly white sweatbands, the classic Reebok sneaker was the shoe of choice, as women stepped out of their comfort zones for a fun workout.

Thirty years on, the brand is jumping on the fashion revival bandwagon and re-releasing its iconic Workout sneaker, with a 2017 update.

In a pre-ahtleisure world, the shoe allowed women to seamlessly transition from workout to going out, allowing women stylistic freedom that was previously only available to their male counterparts.

For the launch of the vintage line, Reebok has worked with Gilda Ambrosio, the designer and co-founder of The Attico, a label she launched last year. In the past, Reebok has worked with Victoria Beckham, Victoria's Secret model Gigi Hadid, and Ariana Grande. The brand is continually evolving, impressing sneaker lovers with each unique line they release.

The shoe is being released on December 14. Get those tape recorders ready.


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