Optus has unveiled its long awaited English Premier League coverage plans, with every match to be shown live on its subscription TV service.
The 2016/17 EPL football season - which kicks-off in August - will be available on Optus TV with Fetch, including a 24/7 football channel dedicated exclusively to the EPL.
"With up to ten subchannels, Optus will accommodate every match of every round live, so fans never miss a minute of the action on match day," the company said.
SBS will show one live match of each round for the next three seasons, after striking a sub-licence deal with Optus.
The telco surprised the media industry and football fans in November when it secured a $189 million, three-year deal for the exclusive Australian broadcast and digital rights to the EPL.
Optus said a mini set-top box device, which will also include access to 35 premium entertainment channels, will allow customers to access its subscription service on their TVs.
The telco will also launch an Optus EPL app for mobiles and tablets, which will offer un-metered mobile and fixed broadband streaming of live games, plus an Optus EPL website.
An Optus satellite broadcast platform will provide EPL coverage for customers who can't access Optus broadband services, or can't get high definition content via their broadband service.
The satellite service will also deliver live games via Optus EPL channel to commercial premises, including pubs and clubs.
Optus has also struck a deal with SBS to offer live streaming of all matches of the 2018 FIFA World Cup, as well as other FIFA events including the 2017 Confederations Cup and the 2019 Women's World Cup.