A Victorian man has drowned after getting caught in a rip at a beach on the NSW South Coast on Sunday.
Emergency services were called to Pretty Beach, about 30 kilometres north of Batemans Bay, at 2.30pm, after reports of a man becoming distressed in the water.
Westpac Life Saver Helicopter CEO Stephen Leahy said two men were swimming when one of the men, aged in his late 30s, became caught in a rip.
Life Saver 23 crew members found him face down and unconscious in the water after a short search.
He was winched on board the helicopter, where crew members performed CPR.
The man was flown to nearby Merry Beach where paramedics continued their resuscitation efforts.
His friend, a Canberra man, witnessed the distressing the scene, but did not need medical treatment himself, a NSW police spokeswoman confirmed.
Inspector Angela Burnell of the South Coast Police District said the incident was a tragedy.
"It is a tragic event and a stark reminder to be safe around the water," Inspector Burnell said.
"Always swim at a patrolled beach and remember tips for staying safe at the beach."
NSW Police said the the man was pronounced dead at the scene. A report will be prepared for the coroner.