IN the week a surfer was taken by a shark, it's a tough ask getting them good publicity.
Happily, the 7.4m by 2.6m one that cruised past the Sydney Opera House and Harbour Bridge today, was perfectly harmless.
Smiling tourists took snaps as it journeyed past the picturesque vantage point of Mrs Macquaries Chair in the Royal Botanic Gardens.
It was the last outing for the shark, which was on route to Sydney Sea Life Aquarium, where it will take up residence for their soon to be launched Shark Mission exhibition.
The unnamed shark will take pride of place in their foyer, in a move Senior Aquarist at the aquarium Amy Wilkes said she hoped would show the public that sharks aren't all bad.
Ms Wilkes said there were many misconceptions about the species, which have an imposing average size of 6m, but the reality of the dangers they posed was lower than commonly thought.
"The reality is that very few people are attacked by great whites and sharks in general and so the risk is quite low in the grand scheme of things," she said.
Ms Wilkes said past hunting of the great whites and culls which continue today had left the species critically endangered and close to extinction.
And while exact numbers in the wild are unknown, they are in decline, which she said would have ramifications for other sea life.
"They are such an important species for stability in the wild, being a predator, any interruptions to their numbers has a huge impact to all their food chains underneath them as well," she said.