A Tasmanian parent has taken aim at Cricket Australia's sponsorship deal with fast food and alcohol companies.
Aaron Schultz is ramping up his efforts to get fast food and alcohol advertising out of mainstream sport.
Mr Schultz says he has started a billboard campaign with in-kind support from a creative agency.
"I've paid for the billboard with some assistance from the Drug Education Network in Hobart to get that up and I'm looking to generate some funds to get this rollout around the country while the Ashes series is on to try and raise awareness with this," he said.
"Cricket is not the only one; it's AFL and NRL too but I'm really going after Cricket Australia because of their blatant refusal to promote healthy lifestyles.
"They've really backed their sponsors in Victoria Bitter and Kentucky Fried Chicken and really it's sending the wrong messages to kids."
A spokesman says the governing body does not believe in prohibition, but believes in individuals and families making their own choices.