DOMINO’S is giving away 10,001 free pizzas to promote the launch of its new premium range — and possibly to celebrate the stay-of-execution of the beloved Margherita.
The nation’s largest pizza chain was last week forced to backflip after sparking outrage with the announcement that the classic pizza would be “deleted” in the latest menu overhaul — news that prompted rival Pizza Hut to give away 10,000 free Margheritas.
Domino’s giveaway starts at 4pm today on its Facebook page, where customers will be able to enter their details to receive a promo code which will be valid until Sunday.
“Domino’s new Quality Fresh range includes the launch of 20 tasty new pizzas and sides over 20 weeks,” Domino’s Australia and New Zealand chief executive Nick Knight said in a statement.
“We are giving 10,001 customers the chance to find their new favourite pizza by trying one of our new premium pizzas for free.
“We are really proud of every one of our new premium pizzas, which is why we’re giving customers the opportunity to try any of our new premium range — they are larger and have noticeably more toppings, making them fantastic value for a premium product.”
He also took a stab at Pizza Hut’s offer, which required customers to collect their free pizza in-store. “You don’t have to queue up outside our stores to be able to receive your free pizza,” he said. “Domino’s likes to make our customer’s lives easier, so without leaving the comfort of your own home, you can download a code online to enjoy this giveaway.”
New premium pizzas include the Loaded Supreme, Cheesy Bacon Hawaiian, Mega Meatlovers, Four Cheese Deluxe, Grand Italian and Chicken and Camembert.
Domino’s, with more than 700 stores, has about 25 per cent market share of the $3.7 billion industry, with Pizza Hut lagging behind at 10.7 per cent, according to market research firm IBISWorld.
Last year, private equity fund Chester Moynihan bought the Pizza Hut master franchise from US-based Yum! Brands, subsequently snapping up 50 of 100 the failed Eagle Boys stores, bringing its store network to around 320.